Persona 30th Anniversary x Kei Mochizuki Merchandise Collaboration Announced

A collaboration between the Persona series and illustrator Kei Mochizuki has been announced. The collaboration will see merchandise featuring original illustrations drawn by Mochizuki sold at Loft stores throughout Japan.

The event will take place from December 4, 2026, with the exact date varying depending on the store. A special video advert will also be shown on the Hit Vision screen at Shibuya Centre Street between December 14 and 20, 2026.

Visuals

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Character Artwork

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Teaser Video

⚡︎ ───────────────────── ⚡︎
望月けい × PERSONA 30th ANNIVERSARY in ロフト
⚡︎ ───────────────────── ⚡︎
『ペルソナ』シリーズ30周年を記念し、
望月けい氏による描き起こしイラストを使用した
特別なコラボレーションをロフトにて12月4日より順次開催。

※店舗によって開催期間が異なります。
詳細は特設ページをご確認ください。

特設ページはこちら▼
https://t.co/TiNau3OjHV

#p30th
#望月けい

— アルジャーノンプロダクト【公式】 (@algernonproduct) November 6, 2026

Merchandise

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• Acrylic Plate: 4,950 yen
• Acrylic Stand: 1,980 yen
• Clear Files: 2,750 yen
• Illustrated Cards: 2,750 yen
• Stickers: 1,430 yen
• Tarot Style Cards: 550 yen
• Keychain: 990 yen
• Button Badge: 550 yen
• Magic Mug: 3,30 yen
• Tote Bag: 4,180 yen
• Blanket: 4,400 yen
• T-Shirt: 6,600 yen
• Hoodie: 9,900 yen

• Signed A3 print of the original collaboration artwork: 44,000 yen

Purchase Bonus

Anyone spending more than 2000 yen will receive a bonus cut in style mini sticker.

Venues will also feature displays with a QR code that will reveal AR illustrations of the characters and original promotional videos.

Shibuya Loft will also feature a special exhibition for the event, with standee panels and wall art featuring the illustrations. Shibuya Loft will also have a unique purchase bonus for the duration of this event, with a clear card being given for every 2000 yen spent.

This exhibition will be held between December 16, 2026 and January 7, 2027.

— Algernon Product